From USA Today:

The Jr. NBA hopes a new initiative will help promote positive relations between referees, teams and parents, and encourage more people to become officials.

The NBA began its expansion of the Respect for the Game program to the Jr. NBA level last week as it debuted new features including a referee clinic in Denver, a parent forum in Chicago and a coaches forum with drills in Brooklyn, each of which was supported by the local NBA team.

“By bringing our best people from the NBA, we hope that there’s a curiosity from our parents and coaches and teens,” said Monty McCutchen, NBA vice president and head of referee development and training. “Any time we can get people to see these things on their own will allow them to be more receptive to the message that we have.”

There will be more than 60 total Respect for the Game events throughout the NBA calendar year.

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